I was thinking today as I was designing labels and creating promotional artwork for my film "Day Residue"; that although most think this aspect of filmmaking to be equivalent of mundane 'paperwork', I had a different attitude. I looked at the DVD jacket and disc art as a chance to illuminate artistic visual elements of the film.A single frame from thousands of images within the film, provides an opportunity to convey additional information about the work or in the case of a DVD case, intice a potential viewer to watch the film.
This manual effort in a way, should be cherished by the independent filmmaker. Because in a way you are as close to the film as you're ever going to get. As filmmakers get into bigger productions, this work is provided to a member of the production team. That may be fine if your team member is a cool artist. But once your vision is sent-off to a film studio's marketing department - something special will invariably be lost.
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