Thursday, April 24, 2008

Disc & Jewel Case Labels

I was thinking today as I was designing labels and creating promotional artwork for my film "Day Residue"; that although most think this aspect of filmmaking to be equivalent of mundane 'paperwork', I had a different attitude. I looked at the DVD jacket and disc art as a chance to illuminate artistic visual elements of the film.

A single frame from thousands of images within the film, provides an opportunity to convey additional information about the work or in the case of a DVD case, intice a potential viewer to watch the film. This manual effort in a way, should be cherished by the independent filmmaker. Because in a way you are as close to the film as you're ever going to get. As filmmakers get into bigger productions, this work is provided to a member of the production team. That may be fine if your team member is a cool artist. But once your vision is sent-off to a film studio's marketing department - something special will invariably be lost.

Friday, April 18, 2008

'Intangible' to be shown at Arizona International Film Festival

On April 24th, 'Intangible' will be shown at Arizona International Film Festival, along with other Arizona film shorts beginning at 6:00pm.

From the AIFF website:

INTANGIBLE Barton Santello , USA, 2007, 8 min.
"An experimental montage features vague fragments of time in restored 8mm. film stock. Grainy artifacts of family history bring to life eerie, joyful shadows from the past. By provoking emotions rather than telling a story, the haunting score and beautifully fragile, time-weathered images incite feelings of nostalgia for long forgotten memories. Barton Santello makes his home in Arivaca, Arizona, and creates multi-media projects that reach his audience through feelings rather than language. His films are open to interpretation depending on the viewer's mood and viewing perspective."
For information on the Arizona International Film Festival including a schedule of films and events, please follow this link: AIFF

Viewer's comment: What a beautiful film! It brought tears to my eyes. The slow motion; the music; and the title Intangible. Perfection.....Dan (Massachusetts)